ShopItToMe
You know what you love Shop It To Me finds it on sale in your size.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Series A | ||
| Total Funding | 000k | ||
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Shop It To Me operates as a personalized online shopping platform focused on delivering sale alerts for clothing, shoes, and accessories directly to consumers. The company was founded in 2004 by Charlie Graham, who developed the concept while he was a student at Harvard Business School. Graham, a serial entrepreneur with a prior venture in enterprise software, was inspired by his passion for finding good value, a trait instilled by his mother.
The business functions on a B2C model, serving as a personal shopping assistant for its members. Users create a profile by selecting their favorite brands and specifying their sizes for various apparel categories. The platform then scours the websites of its retail partners, such as Nordstrom and Saks Fifth Avenue, for items that match the user's preferences. When a desired item goes on sale in the user's size, the service sends a notification, typically a daily email called "Salemail". This allows consumers to stay informed about discounts without having to manually check multiple retail sites. The company's revenue model is based on affiliate commissions; when a user clicks through a link in a Salemail and makes a purchase, Shop It To Me earns a percentage from the retail partner. The service is free for its members.
The core service aggregates sale information, providing a centralized and customized feed of discounts. Key milestones for the company include securing an undisclosed amount of angel funding in 2007, followed by a $1 million Series A round the same year. The company expanded its service with the launch of an iOS app in November 2013 and later an Android app in 2017, allowing mobile access to personalized sale alerts. In 2012, it introduced a feature called "Threads" to further refine personalization by allowing users to indicate preferences for specific styles and trends. However, according to PitchBook, the company is now listed as out of business as of January 2024.
Keywords: personal shopper, sale alert, fashion aggregator, affiliate marketing, e-commerce, apparel discounts, price tracking, online retail, fashion technology, personalized shopping