ShopIgniter
Social media platform enabling digital marketers to deliver and manage media ad campaigns in social streams.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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ShopIgniter operated as a social performance marketing platform, providing software that enabled digital marketing leaders to engage and convert consumers on social and mobile channels. The company was founded in 2009, initially as Cularis Store, by Alan Wizemann and was headquartered in Portland, Oregon. Wizemann, an entrepreneur with a passion for creating and building, stepped away from daily operations in early 2013, highlighting the natural lifecycle of a founder's role within a growing enterprise. Matt Compton later led the company as CEO.
The firm's core business revolved around its sCommerce Suite, a platform designed to help major brands and their agencies manage, optimize, and measure social media advertising campaigns. Its client roster included prominent names such as Nike, Target, Ford, and Sony Music. The business model was centered on providing tools for interactive ad experiences, particularly on mobile devices, to drive specific marketing outcomes like video views, lead generation, and direct product purchases. The platform's features included a Social Promotion Engine for shareable coupons and loyalty incentives, a Facebook merchandising application, and detailed analytics. Initially focused on helping brands create storefronts on Facebook, the company pivoted to concentrate more on interactive advertising within social mobile streams as the market evolved.
ShopIgniter secured significant venture capital, raising a total of $13.1 million over its lifetime. This included a $3 million Series A in 2010, an $8 million Series B round in 2011 led by Trinity Ventures and existing investor Madrona Venture Group, and an additional $1.5 million in 2014. In a strategic move to combine social and mobile capabilities with multiscreen video advertising, ShopIgniter was acquired by Mixpo, a Seattle-based video ad technology company, in September 2014. The combined entity employed approximately 100 people, with the ShopIgniter team remaining in Portland. Subsequently, Mixpo itself was acquired by Netsertive in August 2017.
Keywords: social media marketing, performance marketing, social commerce, mobile advertising, ad campaign management, sCommerce, social promotion engine, Facebook marketing, lead generation, customer conversion, marketing analytics, digital advertising, ShopIgniter, Mixpo, Madrona Venture Group, Alan Wizemann, Matt Compton, social mobile consumers, brand advertising, interactive ads