Shopfront

Based in Melbourne, Australia, Shopfront is an e-commerce management platform focused on the circular economy by streamlining the selling process for secondhand and alternative goods. The company was founded in February 2024 by CEO Nathan Spiteri and CTO Drew Flaherty. Spiteri’s inspiration for the venture came from his own frustrating experiences selling vintage items online, where listing a single item on multiple platforms could be a time-consuming process. His background includes scaling businesses in e-commerce, banking, and fintech, while Flaherty brings extensive experience in software engineering and project management from his time at companies like PowerPlay.xyz and Domino's.

Shopfront operates within the re-commerce market, which is valued at over $200 billion, targeting individuals, small businesses, and enterprises looking to efficiently sell one-off products such as secondhand, damaged, returned, or sample items. The company addresses a key pain point for sellers: the manual and repetitive effort required to list and manage products across various online marketplaces. To solve this, Shopfront is developing a web-based platform that uses artificial intelligence to automate the creation of product listings. Features include tools for background removal from photos, generation of listing details, and pricing estimations. The core of the service is a one-click solution that distributes a single product listing across multiple marketplaces like eBay, Depop, and Etsy. This system also synchronizes inventory, automatically delisting an item from all platforms once it is sold on one, which prevents double-selling.

The company's business model is centered on providing software tools that enhance seller efficiency. The platform is designed as a comprehensive, end-to-end solution for reselling, storing all product data in one central location. Following a pre-seed investment from Antler, Shopfront is focused on developing its inventory management system and expanding its team. The firm has tested a minimum viable product with around 50 users and plans to roll out a beta version to an initial group of 20 users. Future developments include the creation of a native mobile app. Shopfront secured $225,000 in a pre-seed funding round from Antler and has also received investments from Co Ventures, Jam Pad Investments, and 5HVC.

Keywords: circular economy, seller automation, secondhand goods, re-commerce, multi-marketplace listing, product listing automation, inventory synchronization, e-commerce tools, AI-powered selling, resale market, online seller tools, cross-platform selling, automated product description, price optimization, returned goods, sample products, damaged goods, Drew Flaherty, Nathan Spiteri, Antler