Shopflix

Shopflix operates as a storytelling network centered around shoppable video content, positioning itself as a modern-day digital equivalent to traditional home shopping channels. The company was founded in Chicago in 2020 by entrepreneurs Matt Matros and Lindsey Kilbride, with the platform officially launching in June 2021. Matros is a serial entrepreneur, having previously founded the fast-casual chain Protein Bar & Kitchen and the beverage brand Limitless®, which was sold to Keurig Dr Pepper. Kilbride brings extensive sales and expansion experience from her time as an early employee at Trunk Club, where she was instrumental in its growth prior to its acquisition by Nordstrom.

The firm's primary business is providing a platform for brands to showcase their products and tell their stories through video. This service acts as a direct-to-consumer sales channel for client brands, aiming to offer lower customer acquisition costs and stronger margins. For consumers, Shopflix delivers a continuous stream of entertaining, shoppable video content hosted by industry experts and influencers, available 24/7 via its website and a dedicated iOS app. The business model is centered on creating brand-sponsored content; for brands, Shopflix serves as both a retail partner and a content creator.

The platform features a variety of content formats, including long-form shows (20-25 minutes), shorter segments (5-15 minutes), and brief two-minute "Pops". Programming is structured into recurring series built around specific themes or hosts, such as shows focused on eco-friendly products or the journeys of brand founders. This content-first strategy is designed to create a more engaging and experiential shopping environment, moving beyond a purely transactional relationship to build deeper connections between brands and consumers. According to PitchBook, the company ceased operations in November 2023 after raising $1.64M in a seed round.

Keywords: shoppable video, live stream shopping, video commerce, brand storytelling, content marketing, e-commerce platform, direct-to-consumer, influencer marketing, digital retail, product demonstration, online shopping network, Matt Matros, Lindsey Kilbride, Chicago startup, retail technology, video streaming network, brand engagement, customer experience, digital marketing, content-first commerce