Shopflick
Video store-fronts and embeddable video widgets for buyers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
| investor investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
Shopflick operated as an online video-shopping marketplace, positioning itself as a direct-to-consumer network for contemporary brands. The company was founded in 2007 by David Grant, who brought significant media experience to the role, having previously served as the president of Fox TV Studios. Based in Los Angeles, the platform enabled merchants to create video-based storefronts to showcase products, primarily in the fashion sector, including apparel and accessories for both men and women.
The business model centered on providing brands with tools to engage online shoppers through video, including embeddable video widgets. It aimed to create a social shopping experience by allowing users to share their favorite videos and products. Furthermore, Shopflick developed a marketplace to connect filmmakers with vendors, facilitating the creation of promotional video content. The company also produced its own syndicated fashion web programs to drive traffic and engagement. The platform served fashion-minded consumers interested in indie clothing, designer trends, and eco-fashion.
Shopflick's financial history includes two funding rounds in 2008. It first raised $1 million in an angel round in April, followed by a larger $7 million Series A round in July from institutional investors Venrock and Panorama Capital. By June 2009, the company was acquired by the blog network Sugar Inc. (now PopSugar) for an undisclosed amount. The acquisition was intended to bolster Sugar's e-commerce property, ShopStyle. As part of the deal, David Grant joined Sugar to lead a new Los Angeles-based unit focused on expanding the brand into online video and other digital entertainment formats. The company is now considered deadpooled.
Keywords: video commerce, online marketplace, fashion e-commerce, direct-to-consumer, David Grant, video shopping, social shopping, ShopStyle, PopSugar acquisition, Venrock, Panorama Capital, indie fashion, designer brands, embeddable video, web programs, digital media, online retail, clothing marketplace, e-commerce startup, fashion technology