Symphony Commerce

Symphony Commerce, which began its journey as Shopblocks, operates as a specialized e-commerce platform with a sharp focus on the business-to-business (B2B) market. The company was originally founded as Shopblocks in 2015 by Kevin Jones, a software engineer who developed the initial platform within a digital agency before spinning it out as an independent venture. He was later joined by Stewart Reynolds, who brought his experience in software sales to the team as Chief Commercial Officer. In early 2025, following a significant £2 million funding round, the company rebranded to Symphony Commerce to better reflect its strategic focus on the global B2B enterprise market.

The firm's core offering is a Software-as-a-Service (SaaS) platform designed for wholesalers, distributors, and manufacturers that often contend with operational complexities. The business model generates revenue through annual recurring subscriptions and additional project fees. It specifically addresses the needs of clients with intricate requirements, such as complex customer pricing, tailored discounts, and personalized experiences across large customer bases. The platform's architecture allows for the creation of tailored e-commerce websites, customer portals, and product catalogs. A key differentiator is its 'no-code' approach, providing building blocks that can be assembled to create a complete e-commerce ecosystem, which significantly reduces the time and cost compared to building a traditional website.

Symphony Commerce's platform is engineered for deep integration with clients' existing operational systems, including ERP, finance, and marketing software, ensuring that the online storefront works in harmony with core business processes. This capability is crucial for B2B companies that cannot rely on standard, template-based solutions. The company serves over 2,000 customers, with notable clients including Toshiba, Daisy Telecom, and Tower Housewares. The latest round of funding, which brought its total raised capital to £6 million, is allocated to expanding its team, enhancing platform features, and increasing its presence in the global B2B enterprise sector.

Keywords: B2B ecommerce, SaaS platform, digital commerce, wholesalers e-commerce, distributors online platform, manufacturing e-commerce, no-code website builder, ERP integration, customer portals, product catalogues, custom pricing e-commerce, headless commerce, online store builder, e-commerce migration, multi-channel commerce, subscription e-commerce, API integration, supply chain e-commerce, online business solutions, enterprise commerce platform