Shopbeam

Beam Organics, Inc., operating under the brand name Beam, is a direct-to-consumer wellness company founded in 2018 by former professional athletes Matt Lombardi and Kevin Moran. The company is headquartered in the Boston area and focuses on developing consumable supplements for sleep, recovery, and overall health. Lombardi and Moran established Beam after experiencing burnout in their respective athletic careers and identifying a gap in the market for high-quality, natural wellness products that met their own rigorous standards. Their background as athletes informs the company's ethos, which centers on a 360-degree approach to health and performance, starting with restorative sleep.

The business operates primarily through its e-commerce platform, shopbeam.com, selling directly to consumers. Beam's product portfolio includes powders, tinctures, and salves designed to address specific wellness needs such as sleep improvement, hormonal balance, and athletic recovery. A flagship product is the 'Dream Powder,' a nighttime blend containing ingredients like melatonin, magnesium, and L-Theanine aimed at improving sleep quality without causing grogginess. The company emphasizes the quality and efficacy of its ingredients, stating that its formulations are gluten-free, sugar-free, vegan, and third-party tested for purity and potency. It also offers products containing CBD and THC-free Nano Hemp for enhanced absorption.

Beam has successfully raised capital through multiple funding rounds to fuel its growth, including a Seed Round and Series A and B rounds. The company has attracted a number of institutional and angel investors. Its marketing strategy heavily involves partnerships with influencers and podcasts across various sectors to promote its products, often providing exclusive discount codes to drive sales and customer acquisition. The business targets consumers looking to integrate scientifically formulated, natural supplements into their daily health routines.

Keywords: Beam Organics, wellness supplements, sleep aids, Matt Lombardi, Kevin Moran, direct-to-consumer, e-commerce, CBD products, Dream Powder, athletic recovery, hormonal balance, natural health, performance supplements, consumer non-durables, third-party tested, influencer marketing, functional ingredients, magnesium supplements, melatonin, health and wellness