Shop Your World

Shop Your World, which also operated under the name Exborders, was a Singapore-headquartered e-commerce company focused on cross-border retail. Founded in July 2010 by co-founders Sandip Shah and Rahil Shah, the firm aimed to simplify international shopping for consumers, primarily in India. Sandip Shah's background was in logistics, having been associated with Elbee Services and helping set up logistics for major e-commerce companies in India. Rahil Shah brought financial expertise to the venture from his past roles at Budget Rent-a-Car and Hover Automotive. The company operated with a team of 60 spread across India, the US, and Singapore.

The business model centered on providing Indian consumers access to a vast catalog of international brands and products unavailable locally, spanning categories like electronics, fashion, beauty, and toys from retailers in the US, Europe, and China. Shop Your World operated without holding its own inventory, instead leveraging alliances and a warehouse facility in the US to source, process, and ship orders directly to customers in India. This drop-shipping model allowed them to offer over a million products and 10,000 brands, with electronics being the largest and most in-demand category. The company's primary target demographic was men aged 25-50 from the higher middle class and above, and it fulfilled orders across Tier 1 and 2 cities as well as some rural areas in India.

Initially bootstrapped, Shop Your World secured an early-stage Series A funding round on September 18, 2013. The investment came from the Singapore National Research Foundation and two venture capital firms, iGlobe Partners and WaveMaker Labs. This capital was allocated towards enhancing technology, marketing, and strengthening logistics and supply chain operations. Despite its efforts and initial growth claims of 100% year-over-year, the company faced significant operational challenges and negative customer feedback regarding product quality, delivery times, and refunds. According to PitchBook data, the company is now listed as 'Out of Business' as of April 20, 2022.

Keywords: cross-border e-commerce, India online shopping, international brands India, US to India shipping, drop-shipping India, Sandip Shah, Rahil Shah, Exborders, global online marketplace, e-commerce logistics, Singapore startup, international retail, consumer electronics online, import shopping India, WaveMaker Labs, iGlobe Partners, online retail platform, direct-to-consumer India, global product sourcing, e-commerce fulfillment