Every

Every (every.fyi) is a media and software company established in 2020 by co-founders Dan Shipper and Nathan Baschez. Initially launched on Substack as the "Everything Bundle," the company evolved from two newsletters, Shipper's "Superorganizers" (focused on productivity) and Baschez's "Divinations" (centered on business strategy). The venture has since expanded into a writer collective, moving to its own platform to better optimize content sharing. The founders, who had known each other for a long time through their respective writing, aimed to create a model that supports writers with distribution, editorial support, and financial upside while offering readers access to a variety of business-focused content for a single subscription price.

The company operates as a publisher of business-focused newsletters, software products, and courses, and also provides AI consulting and training services. It targets practitioners in the tech industry, offering long-form analysis and commentary designed to provide new perspectives and practical job-related insights. Revenue is generated through a subscription model, where users pay a monthly or annual fee for access to a bundle of newsletters on topics ranging from productivity and business strategy to the creator economy and crypto. As of late 2021, the service was priced at $20 per month or $200 per year. Additionally, Every runs a million-dollar-a-year consulting arm, training large companies on how to adopt AI-first operations.

Structurally, Every is a writer collective, a model positioned between being an independent creator on a platform like Substack and working for a traditional media outlet. This structure grants writers creative freedom and a financial stake in their work, while the company provides an audience, editorial resources, and potential revenue advances. The platform is also an incubator for software products. A notable example is Lex, an AI-powered word processor, which was developed within Every before being spun out into a separate company led by co-founder Nathan Baschez. The company has embraced an "AI-first" operational approach, where AI is used extensively in workflows, including for coding and editorial processes, with a team of just 15 people.

Keywords: writer collective, business newsletters, subscription bundle, media company, Dan Shipper, Nathan Baschez, AI consulting, productivity, business strategy, creator economy, long-form analysis, tech industry content, AI-first operations, software incubation, Lex, Superorganizers, Divinations, editorial support, content creation, practitioner insights