Shootify

Shootify Labs Sagl, a Swiss-based company, is addressing the costly and time-consuming process of photoshoots in the fashion industry. Founded in 2024 by Luca Ambrosini (CEO), Felipe Cardoso (CTO), and Andrea Ravano (CDO), the company has secured $329K in a seed funding round. The founders' journey began after a consulting venture for a fashion business in Ticino, which exposed them to the inefficiencies of traditional photoshoots, inspiring them to leverage image transfer technology to find a solution. Ambrosini brings a strong tech background with capabilities in fundraising and sales, Cardoso is a skilled full-stack developer with machine learning experience, and Ravano has expertise in UI/UX design and photography.

The company operates as a vertical AI SaaS business, providing a platform that transforms basic garment photos into professional, on-model visuals. This is achieved through proprietary AI technology developed entirely in-house, which ensures data privacy—a key concern for its target clients. Unlike generic AI tools, Shootify's models are fine-tuned on each brand's historical data, allowing the creation of images that maintain brand-specific aesthetics. The service is primarily aimed at high-end luxury fashion brands that require exclusive and premium AI solutions rather than mass-market tools. By digitizing the image creation process, Shootify reports it can reduce production costs by up to 70% and time by 90%.

Shootify's core product is an AI-powered tool that allows brands to upload a single product photo and generate a variety of model-worn images. Key features include the ability to customize models to reflect diverse body types, ethnicities, and ages, as well as change poses and backgrounds. The platform is engineered to preserve fine garment details, ensuring high fidelity in the final visuals. It also offers an editor for fine-grained control and is compatible with major e-commerce platforms like Shopify, WooCommerce, and Adobe Commerce. The images generated are royalty-free, providing brands with the flexibility to use them across various marketing channels and marketplaces without additional fees. The company has received CHF 150,000 from Venture Kick to further innovate its AI-driven content creation.

Keywords: AI fashion photography, virtual photoshoot, on-model imagery, e-commerce visuals, digital models, apparel imaging, fashion tech, generative AI, product visualization, AI-powered content creation, digital asset creation, brand-specific AI, luxury fashion technology, e-commerce optimization, clothing photography automation, AI image generation, SaaS for fashion, virtual models, photoshoot automation, product image enhancement