Shodogg
The platform content owners need for success in a millennial-driven, mobile-first world..
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | $1.1m | Series A | |
| Total Funding | 000k | ||
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Shodogg, operating under Touchstream Technologies, Inc., was established in November 2011 with a patented system for media sharing across devices. The company was co-founded by Herb Mitschele, who served as CEO, and David Strober, the Chief Technology Officer and visionary behind the core technology. Mitschele brought extensive experience from the toy industry, where he was a senior executive at Jakks Pacific. Strober's background in Instructional Design, Technology, and Theory fueled his idea to simplify moving video content from a small screen to a larger one. They were joined by co-founders Jamie Cohen, a former media sales executive from Warner Bros. and Turner Broadcasting, and Michael Rinzler.
The business initially focused on a consumer-facing application that allowed users to 'toss' online video content from a smartphone to any web-enabled screen, such as a TV or tablet, without needing extra wires or boxes. This technology acted as a media switchboard, using the smartphone as a remote to control content playback on a second screen while preserving the content's original branded environment. The company launched publicly at CES in 2012, where it also won the Mobile Excellence Award for Best Delivery Platform. Early partners included Quiksilver, and the venture attracted investment from figures like actor Seth Green.
A year after its consumer launch, Shodogg pivoted to a business-to-business (B2B) model, introducing a solution called ScreenDirect. This service targeted industries like hospitality, enabling partners such as Quadriga to offer in-room entertainment systems where guests could stream content from their mobile devices to the hotel room TV. The company has since focused on licensing its patent portfolio. Operating as Touchstream Technologies, the company has engaged in litigation, notably suing Google for patent infringement related to its Chromecast technology and winning a significant jury verdict in 2023.
Keywords: media streaming technology, patent licensing, video delivery platform, B2B entertainment solutions, cross-device content sharing, mobile to screen, streaming patent, content casting, second screen technology, hospitality technology, in-room entertainment, intellectual property litigation, David Strober, Herb Mitschele, Touchstream Technologies, ScreenDirect, video casting