SHINSEKAI Technologies

SHINSEKAI Technologies Inc. operates at the intersection of marketing and personal fulfillment, offering a community marketing service designed to empower individuals to find their "ikigai," a Japanese concept representing one's reason for being. Founded in December 2021 by Yuta Okawa, the company aims to create a world where everyone can live with passion and purpose. The core of their business is to support companies in building and managing communities, which in turn helps individuals connect with like-minded people and pursue their passions. This approach serves as a modern marketing solution for businesses, moving beyond traditional advertising to foster genuine connections and brand loyalty.

The company's services are built on the belief that when people are engaged in activities they are passionate about, it creates a positive cycle for both the individual and the businesses involved. SHINSEKAI Technologies assists companies with community planning, establishment, and operation, leveraging these engaged communities for marketing purposes. This business model is particularly relevant for direct-to-consumer (D2C) brands and other organizations looking to cultivate a strong user base. By focusing on the "ikigai" of individuals, the firm provides its corporate clients with a method to build authentic, lasting relationships with their customers.

Keywords: community marketing, ikigai, brand communities, D2C marketing, user engagement, purpose-driven business, community management, fan marketing, customer connection, digital community