Shinez

Shinez.io, founded in 2017 by Ziv Jonas and Shai Shiff, is a technology company operating a storytelling and content monetization platform. The company specializes in creating and distributing engaging content across social media, search engines, and native advertising networks. Shinez provides content creators and publishers with technologies for content distribution and monetization, helping them understand audience engagement and reach similar readers across the web. The platform's business model is centered on monetizing real-time website visits through a large network of advertising exchanges, a practice sometimes referred to as content arbitrage. Its services are used by advertisers and publishers, offering features like brand safety, data targeting, and transparent reporting on content delivery sources.

The company, with headquarters in Tel Aviv, Israel, and an office in Denver, Colorado, owns and operates around forty of its own web portals in verticals such as fashion, food, and travel. Co-founder Ziv Jonas, who serves as CEO, previously founded other tech ventures, including Bigbox.io and Hiplight, and holds a B.Sc. in Electronics & Computer Engineering. His co-founder, Shai Shiff, is the company's CTO. In March 2024, it was announced that Shinez would be acquired by Team Internet Group PLC, a London-based global internet solutions provider, for an enterprise value of approximately $41.8 million. The acquisition was completed in April 2024. For the fiscal year 2023, Shinez reported $111 million in revenue and $10.4 million in adjusted EBITDA.

Keywords: content monetization, content distribution, digital advertising, publisher technology, storytelling platform, native advertising, ad tech, affiliate marketing, media buying, user engagement, content arbitrage, social media marketing, brand safety, data targeting, audience analytics, digital publishing, video monetization, programmatic advertising, content syndication, lead generation