Shift

Founded by Jacob Corlett in 2017, Shift operates as a London-based logistics technology platform.

The inspiration for Shift came after Corlett established a traditional home moving company and identified inefficiencies in the model. He recognized the potential for a technology-driven marketplace to streamline the process of moving goods. The platform was designed to connect customers with a network of self-employed drivers and fleet operators for on-demand delivery services. Shift officially launched in 2018, aiming to provide a flexible service for moving anything from a single item to the contents of an entire home.

The company's business model centers on an online marketplace that uses intelligent algorithms to match a customer's delivery needs with the most suitable driver from its network. This approach targets both individual consumers and businesses, offering a lower-cost, on-demand alternative to traditional courier services. Revenue is generated through this marketplace model. The company has also pursued growth through strategic acquisitions and has established partnerships with major retailers, such as IKEA, to offer personalized delivery solutions. To date, the company has secured £10 million in total capital, including funding from Fuel Ventures.

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