Shenzhen Liudu Renhe Technology

Established in 2008, Shenzhen Liudu Renhe Technology Co., Ltd. operates as a notable enterprise in China's SaaS SCRM (Social Customer Relationship Management) sector. The company was founded by Zhang Xingliang, who currently serves as the CEO. Zhang, a software engineering master from the University of Science and Technology of China and a former early employee at Tencent, leveraged his extensive background in Instant Messaging, SNS, and SaaS to pioneer the SCRM concept in China. His journey as a product manager, where he led Tencent's TM product, shaped his philosophy of deeply understanding user needs, which became a foundational principle for the company.

The firm's core business revolves around its primary product, EC, a Social CRM system designed to integrate various communication channels like QQ, WeChat, mobile phones, landlines, SMS, and email. This integration facilitates a direct and real-time connection between a business, its employees, and its customers, creating a comprehensive platform for managing customer relationships. The company primarily serves over 40,000 clients in sectors such as education, finance, internet technology, and business services. Its business model is based on providing these SaaS solutions to enterprises, with revenue generated from the widespread adoption and use of the EC platform by millions of sales personnel for daily customer management and sales activities.

The EC SCRM product functions as a full-scenario CRM system that connects the entire customer journey from acquisition to deal closure and repurchase. It aims to enhance efficiency for both employees and the enterprise by providing tools that go beyond traditional management software. The platform addresses the shift in business operations from process-driven management to a model that values employee and user needs, a change necessitated by the evolving workforce and the rise of the mobile internet. Since its launch in 2013, the EC SCRM product has seen significant traction, with its sales revenue growing substantially. The company has secured strategic investments from prominent entities including Tencent in 2011, Yonyou in 2014, and a Series B funding round from SAIF Partners and Lianchuang Yongxuan in 2015, followed by a Series C round led by Montnets in 2016.

Keywords: Social CRM, SCRM, SaaS, customer relationship management, Zhang Xingliang, EC SCRM, enterprise software, sales automation, marketing automation, lead management, customer engagement, Tencent investment, business services, financial technology, education technology, lead conversion, customer acquisition, sales management, communication integration, China SaaS