Shenguang Technology
Empowers the surface of objects and leads the future of projection interaction.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | CNY20.0m | Seed | |
| Total Funding | 000k | ||
Beijing Shenguang Technology Co., Ltd., operating as Alight, was established in December 2019 by a team of entrepreneurs from Beihang University. The company's legal representative is Feng Chong, who also serves as the CEO. The initial idea for an AR projector was conceived by Feng Chong in 2017, inspired by Sony's Xperia Touch, leading to the team's entrepreneurial journey in 2018. Shenguang Technology has secured multiple rounds of funding, including a seed round in January 2020, a multi-million RMB angel round in March 2021, and a multi-million RMB Pre-A round in August 2022, with investors such as Cathay Capital and FreesFund.
Shenguang Technology is focused on developing human-computer interaction technology using projection, aiming to merge the physical and digital worlds. The firm operates in the augmented reality market, positioning its devices as AI+AR desktop projection touch computers. Its business model involves creating hardware and software for various sectors, including education, smart home, automotive, and robotics. The company generates revenue through the online and offline sales of its products. Online channels include major platforms like Xiaomi Youpin, JD.com, and Tmall, while offline sales are handled through a network of agents.
The company's flagship product is the "Xiaoguang" AR smart projection lamp, an interactive learning device designed for the K-12 education market. This product projects a large, interactive display onto a desktop, allowing students to use touch controls for tasks like looking up words, solving problems, and translating text directly on the projected surface, integrating physical books with digital tools. A key feature is the remote communication capability, enabling parents to use a mobile app to write or draw content that is instantly projected onto the child's desk, facilitating remote homework help and interaction. The product aims to offer a more eye-friendly alternative to tablets through its large, diffuse reflection projection and encourages better study habits by integrating into a desk lamp form factor. Initially targeting the education sector, Shenguang Technology plans to expand its AR projection technology into other areas like office entertainment and intelligent vehicle cockpits.
Keywords: projection human-computer interaction, augmented reality hardware, AI recognition technology, desktop projection touch computer,虚实结合 (virtual-real integration), K-12 education technology, AR smart projection lamp, interactive learning device, remote education tools, smart home interaction, intelligent cockpit display, Xiaoguang AR lamp, Feng Chong, Beihang University startup, Cathay Capital, FreesFund, touch projection technology, eye protection display, remote homework assistance, interactive desktop