She Matters
Empowering companies with diverse talent, and female newcomers with employment.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
$2.0m | Series A | ||
| Total Funding | 000k | ||
She Matters operates as a hybrid social enterprise, combining a for-profit recruitment agency with a non-profit foundation to address unemployment among skilled migrant and refugee women in the Netherlands. The organization was established by Christina Moreno, an international human rights lawyer whose personal history of overcoming adversity as a young single mother in poverty fueled her mission. Witnessing the high unemployment rates and the challenges these women faced, she transitioned from her legal career to create pathways for them to enter the Dutch labor market.
The for-profit arm, She Matters Recruitment, was established a year after the foundation in 2017 and focuses on connecting highly skilled, multilingual women with mid-to-executive level roles in multinational companies. It serves clients across various sectors including engineering, finance, HR, and tech, helping them build diverse teams. The business generates revenue by providing direct hires, executive search, DEI (Diversity, Equity, and Inclusion) consultancy, and training services that help companies embed inclusive hiring practices. This commercial activity helps to fund the broader social mission.
The non-profit She Matters Foundation concentrates on empowerment and education to break down barriers to employment. Its core offering is the "Lotus Flower Programme," an intensive 9-week career readiness course developed in collaboration with corporate partners. This program provides mentorship, skills-building workshops, job shadowing, and placement assistance for small groups of women, equipping them with the confidence and tools needed to thrive professionally. The foundation operates as a Public Benefit Organisation (ANBI), and its activities are aligned with several UN Sustainable Development Goals, particularly focusing on gender equality and decent work.
Keywords: social enterprise, recruitment agency, diversity and inclusion, female empowerment, migrant women, refugee employment, DEI consultancy, career readiness, mentorship programs, workforce integration, talent management, inclusive hiring, corporate social responsibility, skills training, gender equality, Dutch labour market, non-profit foundation, executive search, professional development, social impact