Shawya

Shawya Biotechnology, founded in 2012 and headquartered in Shanghai, China, operates within the consumer personal products sector, specializing in cosmetics and beauty. The company, led by CEO Jackie Shi, focuses on the development of natural, clean, and personalized skincare solutions. Shawya's mission is to make beauty easier through technology, a philosophy that has guided its growth and product development.

The company's history is marked by strategic brand launches and infrastructure development. Following its establishment in 2012 with the birth of the "Genuine Namir" brand, Shawya expanded its portfolio with the introduction of the "EVM" brand in May 2018 and the "Whiteasy" brand in July 2019. A significant milestone was the opening of the EVM smart retail flagship store in November 2018. The company continued its expansion with the launch of the "LPE Lab" brand in 2021 and the completion of the Xiaochen factory in November 2021, strengthening its manufacturing capabilities.

Shawya employs a vertically integrated, direct-to-consumer (DTC) business model that leverages a proprietary AI-powered technology platform. This data-driven approach facilitates rapid product innovation and fosters deep customer engagement. Revenue is generated through the sale of its skincare products across its various brands. The company engages with its customer base through a robust online presence, including e-commerce and social media, and a growing network of retail stores. These physical locations feature AI-powered skin-testing to offer personalized product recommendations. This omni-channel strategy allows Shawya to deliver high-quality, trend-conscious products to mass-market consumers at affordable prices. The company has successfully raised a total of $31.7M in funding, with notable investment rounds from firms such as Welkin Capital Management, CICC Capital, and Korea Investment Partners.

Keywords: Shawya Biotechnology, skincare, cosmetics, personal products, direct-to-consumer, e-commerce, beauty tech, AI-powered skincare, natural ingredients, personalized beauty, Jackie Shi, Genuine Namir, EVM, Whiteasy, LPE Lab, China beauty market, consumer goods, venture capital, CICC Capital, Welkin Capital Management