Shareable Apps

Shareable Apps is a product developed by the Australian company Amplifier Agency, which operates as a Software-as-a-Service (SaaS) platform enabling businesses to create their own mobile applications without needing technical expertise. Founded in 2009 in Melbourne by Adam Friedman, an entrepreneur with a background in the music industry and advertising, the company emerged from the idea of simplifying mobile marketing for businesses. Friedman envisioned a platform that would allow anyone to build an app, a concept he refers to as the "democratization" of apps. Initially, Amplifier Agency created custom applications for individual clients before developing its proprietary and patent-pending Adapptr™ platform, which now powers Shareable Apps.

The core of the business is a no-code, cross-platform app development solution. It allows clients, ranging from small businesses and charities to large enterprises and government agencies, to build and deploy mobile apps quickly using a drag-and-drop interface. A key feature is that these apps are distributed directly to users, bypassing traditional app stores, which eliminates delays and compatibility issues across different operating systems like iOS and Android. The platform serves as a mobile communication channel for businesses to engage with customers and staff, offering features like surveys and content updates that can be managed dynamically in the cloud. Revenue is generated through this SaaS platform, and the company also offers a reseller program for partners to provide managed app services to their own customers. The development and growth of the platform have been supported by private investment, client funding, and Australian government grants, with total funding reaching $4.18 million.

Headquartered in Melbourne, Amplifier has expanded its presence globally with offices in the US and the UK. The platform has been used to create over 16,000 apps for a diverse client base, including notable projects like an Australian government app designed to help refugees integrate into society. The company positions itself as a cost-effective and efficient alternative to traditional app development, focusing on direct communication and audience engagement.

Keywords: no-code app development, SaaS platform, mobile application builder, cross-platform apps, direct-to-user apps, mobile marketing tool, Amplifier Agency, Adam Friedman, Adapptr platform, app creation software, business communication apps, enterprise app solutions, reseller program, private app distribution, mobile engagement, drag-and-drop app creator, Australian technology, marketing automation, digital communication, content management apps, custom mobile solutions, app development platform