Share Rocket
Platform used for tracking the feedback of viewers from broadcast content.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
$5.0m | Series A | ||
| Total Funding | 000k | ||
Share Rocket, established in 2013 by co-founders Chris Kraft and Tim Capper, operates as a social media analytics company, providing quantitative measurement and ratings of social performance. The Dallas-based firm developed a Software-as-a-Service (SaaS) platform to offer clients insights into their social media effectiveness within their competitive landscapes. Share Rocket's technology creates a benchmarked index by measuring marketplaces and the competitors within them, delivering real-time social performance data.
The company's primary clients are in the local broadcast television market. Its platform helps these media companies understand audience engagement with their content on social channels. The core of the service lies in its proprietary metrics, such as the "ShareScore," which provides a quantitative score of social performance, and "Social Overnights," which deliver market rankings for brands and their sub-brands. This allows broadcasters to see a total view of their social footprint, including performance from the main brand and individual on-air talent. The platform captures and analyzes social media data streams in near-real-time to score, rank, and help monetize social media activity.
The business model is subscription-based, providing clients with dashboards to manage social content and improve their return on investment. In 2017, Share Rocket introduced a monetization platform designed to enable broadcasters to sell social media campaigns in a manner similar to traditional TV advertising. This platform automatically values and categorizes ad inventory based on content type, allowing publishers to sell it directly to advertising partners.
Share Rocket secured total funding of $5.05 million over two rounds. The initial seed round in December 2013 raised $50,000. A subsequent Series A round on November 21, 2016, brought in $5 million, led by Tribune Media and including other institutional investors like Capitol Broadcasting Company and Fox Broadcasting Company. Despite its initial traction and funding, the company is now listed as deadpooled.
Keywords: social media analytics, broadcast media analytics, social media ratings, ShareScore, competitive benchmarking, SaaS, audience engagement, social media monetization, media technology, social performance measurement, real-time analytics, social ROI, broadcast advertising, content engagement, market intelligence, brand performance, talent analytics, social footprint, media insights, data-driven strategy, digital media measurement