Shanghai Weiwenjia Information Technology

Shanghai Weiwenjia Information Technology

Helps companies by making enterprise sales more successful.

HQ location
Pudong, China
Launch date
Enterprise value
$110—165m
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Shanghai Weiwenjia Information Technology Co., Ltd., established in September 2014, operates as a business-to-business digital intelligent sales system service provider in China. The company's core platform, Lixiaoyun (lixiaoyun.com), delivers integrated Software-as-a-Service (SaaS) solutions tailored for small and medium-sized enterprises.

The firm's business model centers on providing a comprehensive suite of tools that address the entire sales cycle, from customer acquisition and screening to management and service operations. This is achieved through a product portfolio that includes Lixiao Soukbao for lead generation, Lixiao CRM for customer relationship management, and Lixiao SCRM for social customer relationship management. By integrating big data, cloud computing, and artificial intelligence, the platform aims to automate marketing, reduce operational costs, and improve sales performance for its clients. Revenue is generated through these SaaS offerings. The platform is designed to be highly customizable, featuring a low-code development platform that allows businesses to adapt the system to their specific workflows without extensive technical knowledge.

The service caters to a wide array of industries, providing configurable templates for different sectors to facilitate rapid online business implementation. Lixiaoyun's system helps businesses manage sales leads from multiple channels, provides a 360-degree view of customer interactions, and streamlines processes such as contract and payment management. The platform also integrates with popular ecosystems like DingTalk and Enterprise WeChat, and can connect with third-party systems such as ERP and OA, breaking down data silos between departments. By offering solutions for challenges like disorganized customer data, lack of sales process oversight, and inefficient cross-departmental collaboration, the company positions itself as a partner in digital transformation for SMEs across China.

Keywords: B2B sales, SaaS, CRM system, sales automation, lead generation, customer relationship management, digital marketing, small and medium enterprises, Lixiaoyun, sales management software, intelligent sales, marketing automation, data-driven sales, customer acquisition, SCRM, low-code platform, business process automation, enterprise software, cloud computing, artificial intelligence in sales

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