SG ENTERTAINMENT
K-pop artist development integrating French-Korean training systems.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | N/A | - | |
| Total Funding | 000k | ||
SG Entertainment is a South Korean entertainment and production agency that combines a training academy with a production studio, founded in Seoul in 2019. The company was established by two French entrepreneurs, CEO Joon-Hae Spielmann (also known as Joon-Hae Woo) and CFO Thomas Sommer. Spielmann has over two decades of experience in the music and entertainment sectors, while Sommer's background is in adtech, international trade, and marketing. They have known each other since they were 12 years old in their hometown of Strasbourg, France.
The firm implements a unique hybrid model that merges the creative, human-focused European artist development style with the structured, performance-oriented South Korean K-pop training system. Its core mission is to discover, train, and produce a new generation of international performers and creators, with a strong emphasis on mental well-being, creativity, and individual expression. The company's business model is designed to be an all-in-one system covering the music industry's value chain, from talent scouting and development to content production, marketing, and distribution. Revenue is generated through its training academy, content production, and leveraging its artist-influencer network for advertising partners.
SG Entertainment operates its own recording and filming studios, enabling cost-efficient production of high-quality content such as music videos, web dramas, and other digital content distributed primarily through platforms like YouTube to build a global fanbase. The company aims to create a stable income structure by linking artist management with ventures in fashion, beauty, and merchandise. Having moved its operations from Europe to Seoul, the startup established a studio in the Hongdae area and has since focused on producing content that integrates Eastern and Western cultures to target a global market.
Keywords: K-pop training, artist management, music production, Korean entertainment, creator incubator, French-Korean model, idol academy, talent development, global artist network, music video production, entertainment marketing, artist branding, content creation, Seoul entertainment startup, Joon-Hae Spielmann, Thomas Sommer, international creators, ALPHA RAY, youth empowerment, cross-cultural entertainment