Seven Stone Entertainment

Seven Stone Entertainment, known in Chinese as Qilingshi, is a Shanghai-based animation and entertainment company established in 2011. The company was founded by Gong Zhenhua, who had previously founded Shenlong Animation in Japan. Seven Stone Entertainment has positioned itself as a comprehensive operator in the animation industry, engaging in the entire value chain from intellectual property (IP) incubation and planning to production, distribution, and commercial adaptation.

The firm's business model revolves around the creation and monetization of original IP, alongside providing animation production services for external clients. Its operations encompass animation series, promotional videos (PVs) for games and other brands, game art production, and the development of virtual idols. A key strategy is the vertical integration of its services, aiming to create a self-sustaining ecosystem from content creation to commercial fusion. Seven Stone has established several subsidiaries to target specific market segments, including SSgames for game-related business and another division, VII, to focus on the expansion of virtual IP and communities within the metaverse concept.

The company has secured significant investment over the years, reflecting its standing in the Chinese animation sector. From 2016 to 2019, it received consecutive rounds of funding from notable investors including Shengwan Culture, Chenyao Capital, SNH48's parent company Siba Culture, and the popular video-sharing platform Bilibili. In total, the company has raised over 50 million RMB, including funds from the Shanghai Cultural and Creative Fund. This financial backing has supported its expansion and the development of numerous projects. The company boasts a portfolio of animated series such as "Jie Yao," "Di Wang Gong Lue," and "Wuxian Shaonu 48."

Headquartered in Shanghai, Seven Stone Entertainment also operates branch offices in Tokyo and Hong Kong, facilitating international collaboration and business development. The company emphasizes a culture centered on market orientation, technical proficiency, and quality content, with a stated vision of creating world-class comprehensive IP content.

Keywords: Seven Stone Entertainment, Qilingshi, Chinese animation, animation production, intellectual property incubation, original IP, game animation, virtual idols, Bilibili investment, Gong Zhenhua, Shanghai animation studio, Jie Yao, Di Wang Gong Lue, Wuxian Shaonu 48, SSgames, metaverse, animation services, IP monetization, commercial adaptation, cultural and creative fund, Tokyo animation studio