Setyou
Uses science and technology to make health care simpler, safer and more accessible.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor investor investor investor | €0.0 | round | |
| N/A | BRL1.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | 22 % |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
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Setyou, a digital health company headquartered in São Paulo, Brazil, was established in September 2020 by co-founders Juliana Duarte and Murillo Vianna. The company operates as an online platform specializing in personalized vitamins, minerals, phytotherapeutics, and supplements. This venture marked Juliana Duarte's third entrepreneurial effort, born during a period of heightened public interest in immune-boosting supplements.
The core of Setyou's business model is a direct-to-consumer subscription service. Clients begin by completing an intelligent online questionnaire about their health, habits, and objectives. Based on these responses, the company's team of health specialists, which includes pharmacists and nutritionists, formulates a personalized supplement recommendation. Setyou functions as an intermediary platform, connecting users with a curated network of accredited compounding pharmacies that handle the manipulation and dispensing of the products according to ANVISA standards. This allows the company to offer tailor-made supplement packs delivered directly to the customer's door. The platform provides flexibility, allowing users to alter, pause, or restart their subscriptions as their health needs evolve.
Financially, Setyou has demonstrated early-stage growth, securing R$3.5 million (approximately $667K USD) in a seed funding round in June 2022. This investment involved notable venture capital firms such as DOMO Invest, Plataforma Capital, IKJ Capital, and TNC. The company has also established a strategic partnership with the major pharmacy chain Pague-Menos, aiming to integrate Setyou as a prescription tool within their in-store pharmaceutical clinics. Since its inception, the platform has attracted over 80,000 users to take its health assessment.
Keywords: personalized supplements, digital health, vitamin subscription, preventative health, custom vitamins, nutritional supplements, wellness platform, health-tech, direct-to-consumer health, phytotherapeutics, supplement formulation, online health assessment, Brazilian startup, nutraceuticals, subscription box, health and wellness, personalized nutrition, compounding pharmacy network, vitamin delivery, corporate wellness