SetMedia
Video technology company that connects brand advertisers with their audiences through high quality, targeted, and brand safe.
| Date | Investors | Amount | Round |
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| - | investor | €0.0 | round |
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| Total Funding | 000k | ||
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SetMedia, founded in 2007, operated in the digital advertising sector with a focus on video technology. The firm was established with venture capital backing from notable investors including Crosslink Capital and Highland Capital Partners. It secured its Series A funding in December 2007 with $3 million, followed by additional rounds, including a Series B in January 2011, to fuel its product development and growth. Originally known as Affine Systems, the company rebranded to SetMedia to better reflect its business focus. In a significant milestone, SetMedia was acquired by Conversant in February 2014, marking its transition from a venture-backed private entity to part of a larger advertising technology corporation.
SetMedia's core business was providing a platform for brand advertisers to connect with their target audiences through video content. The company served advertising agencies, brands, and publishers by offering a solution for placing ads in a brand-safe and contextually relevant manner. Its business model revolved around leveraging proprietary technology to analyze and classify video content, enabling precise ad targeting. Revenue was generated by providing this targeted advertising service, offering campaigns that promised high engagement and performance optimization for its clients in the digital media landscape.
The company's platform utilized computer vision technology, incorporating object, facial, and motion detection to analyze video content at a granular level. This allowed for contextual targeting, where advertisements were placed only within videos containing content deemed relevant to the advertiser's brand and message. A key feature was the detailed campaign reporting, which provided advertisers with full transparency, showing exactly which videos their ads appeared in. This capability ensured brand safety and allowed for continuous optimization of ad performance, a distinct selling point in the online video advertising market.
Keywords: video advertising, adtech, contextual targeting, computer vision, brand safety, digital media, online video advertising, advertising technology, Conversant, Crosslink Capital, Highland Capital Partners, Affine Systems, video ad targeting, ad campaign optimization, object detection, facial recognition, motion detection, ad performance, digital advertising platform, video content analysis