Servy

Servy was conceived as a platform to overhaul the traditional mystery shopping industry for restaurants. Founded in 2014 by Robert Edell and Julien Wormser, the company aimed to create a private feedback channel that was more efficient and insightful than existing methods. The core of their business was a mobile application that connected a vetted community of diners and hospitality professionals with restaurants seeking detailed, private evaluations. In exchange for completing a comprehensive assessment of their experience, these users, termed "Servy Consultants," would receive a partial reimbursement for their meal. This model was designed to be more cost-effective for the restaurant clients, who would often profit from each evaluation, and to provide higher quality data from real, invested customers rather than fully reimbursed shoppers.

The business operated on a two-sided market model. For restaurants, Servy provided a platform to access actionable data on their performance, helping them to understand the guest experience in detail and ultimately increase sales. For users, it offered a way to have their opinions valued while offsetting the cost of dining out. Before its acquisition, Servy had successfully processed over 100,000 evaluations for more than 500 restaurants in major markets like New York and Chicago. A significant milestone in the company's history occurred in October 2017, when it was acquired by Resy, a prominent restaurant reservation technology company. Following the acquisition, the standalone Servy app was discontinued, and the team was integrated into Resy with the goal of building a mystery dining platform that integrated directly with Resy's reservation system, ResyOS.

Keywords: restaurant feedback, mystery dining, hospitality analytics, guest experience platform, restaurant performance, private evaluations, diner feedback, hospitality technology, market research platform, restaurant operations, customer insights, Servy app, Robert Edell, Julien Wormser, Resy acquisition, food service evaluation, restaurant management tool, dining analytics, customer satisfaction feedback, hospitality data