Serri Tech

Serri Tech provides an AI-powered customer relationship management (CRM) and WhatsApp marketing platform designed for enterprises. Founded in 2020 by Saad Jamal, Mohammad Wasil, and Shubham Raj, the company is based in Haldwani, India. The legal entity, Serri Tech Labs Private Limited, was incorporated in November 2022.

The company's platform integrates CRM with marketing automation tools, enabling businesses to manage customer interactions, automate tasks, and personalize marketing efforts. Key features include tools for managing sales pipelines, automating lead capture and qualification, AI-driven lead scoring, and creating AI chatbots without coding. The platform supports multi-channel communication, including WhatsApp, email, SMS, and social media messaging, from a unified inbox. It also facilitates bulk messaging campaigns, automated follow-up reminders, and provides analytics for tracking campaign performance and ROI.

Serri operates on a subscription-based business model with different pricing plans for businesses of various sizes, including a free trial. Revenue is generated from these subscriptions and a flexible wallet model for pay-as-you-go services. The company targets a broad market of businesses, from startups to larger enterprises, aiming to help them streamline sales, marketing, and customer support operations. As of March 2024, Serri reported an annual revenue of ₹33.5L.

Serri has raised a total of $197K in funding over three rounds, with its latest seed round in March 2024. Investors include Google, Riidl, Deshpande Startups, and Spring Star Capital. The founders, holding 86.04% of the company's shares, have been recognized in various competitions, including winning IIT Bombay's Eureka, Asia's largest business model competition.

Keywords: AI CRM, WhatsApp marketing, marketing automation, customer relationship management, lead generation, sales automation, chatbot builder, conversational marketing, multi-channel communication, business software, SaaS, customer engagement, lead scoring, campaign management, enterprise software