Serious Integrated

Serious Integrated, Inc. operates as a specialized provider of embedded Human-to-Machine Interface (HMI) and control platforms for original equipment manufacturers (OEMs).

Founded in 2008 by Terry West, the company was established to address the growing need for sophisticated, yet cost-effective, interactive displays in various sectors. West, who previously held executive roles at global tech companies like Intel and was the first employee at Blackberry, leveraged his extensive experience of over 40 years in the technology business to create the venture. His background, which includes a degree in Computer Science and Electrical Engineering from the University of Waterloo, provided a strong foundation for developing platform-level solutions for the electronics industry.

The company's core business revolves around providing off-the-shelf, integrative, and customizable hardware and software platforms that enable OEMs in the industrial, commercial, and medical fields to incorporate modern graphic and touch screen interfaces into their products. This business model is designed to significantly shorten the development cycle and reduce costs for its clients, allowing them to bring products to market in a matter of months. The company designs the integrated circuit boards and software controls, then utilizes contract manufacturers for production, with final assembly and software integration handled in-house in Arizona. Its product offerings include a range of graphic front panel LCD modules, power and communications modules, and a comprehensive software environment for development and deployment. These solutions are engineered to help clients add value to their equipment through enhanced user experiences and new revenue streams from analytics and monitoring services.

A significant milestone in the company's history was its acquisition by e2ip technologies in February 2021. The acquisition was a strategic move to combine Serious Integrated's embedded systems and HMI expertise with e2ip's global manufacturing footprint and extensive customer relationships, aiming to accelerate the growth and deployment of integrated smart surface solutions. Prior to the acquisition, Serious Integrated had successfully raised $9.6 million in funding from investors including McRock Capital, Arizona Commerce Authority, and others.

Keywords: Human-Machine Interface, HMI platforms, embedded systems, OEM solutions, touch screen displays, industrial automation, medical device components, commercial electronics, software-on-hardware, LCD module design, IIoT connectivity, user interface development, control platforms, Terry West, circuit board design, contract manufacturing, machine to machine, e2ip Technologies, smart surfaces, embedded software