SeriesX
SeriesX is a Security Token Structure as a Service Platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor | €0.0 | round | |
$2.0m | Seed | ||
| Total Funding | 000k | ||
SeriesX operates as the parent company of Vertalo, focusing on providing 'Security Token Structuring as a Service'.
The company was founded in 2016 by Dave Hendricks and William Baxter. The inspiration for SeriesX stemmed from Hendricks's prior entrepreneurial experiences, particularly a challenging Series D funding round where difficulty in producing a verifiable list of employee-signed documents nearly jeopardized a $25 million investment. This event highlighted a critical need for a reliable ledger system for companies and their stakeholders to manage and document their relationships, which guided the company towards leveraging blockchain technology for decentralized, verifiable truth. Dave Hendricks, a career entrepreneur at the intersection of identity and marketing, previously served as the co-founding CFO/COO of LiveIntent, an ad technology platform. He and co-founder William Baxter had previously worked together in 2000 at ExperianCheetahMail.
SeriesX positions itself at the convergence of human resources and financial technology. The company's primary offering evolved into the Vertalo platform, a customer relationship management system built on the Ethereum blockchain designed to manage tokenized cap tables and assets. This platform addresses the complexities of stakeholder management and investor relations in an increasingly decentralized and tokenized economy. In mid-2018, SeriesX secured $2 million in funding from investors including Shasta Ventures, Next Coast Ventures, and Capital Factory Fund 5, among others, to further develop Vertalo and expand its technical team. The company subsequently pivoted to focus more on data management for digital securities, incorporating Vertalo as a subsidiary in the fall of 2017 to pursue this direction.
Keywords: Security Token Structure, Vertalo, Dave Hendricks, William Baxter, HR tech, FinTech, blockchain, tokenization, cap table management, digital securities, investor relations, asset tokenization, security token offering, due diligence, Ethereum, stakeholder management, digital asset data, programmable securities, venture capital