Serena Hotels

What if a hotel company wasn't just about providing luxury accommodation, but was a tool for economic development in underserved regions? This is the foundational idea behind Serena Hotels. Started in Kenya in the 1970s, the brand is owned by the Aga Khan Fund for Economic Development (AKFED), a development agency founded by His Highness the Aga Khan. This unique ownership structure defines Serena's entire playbook: building high-end hotels, resorts, and safari lodges in areas of Africa and Asia where such investment can act as a powerful economic catalyst. Instead of starting with a traditional business plan, Serena's journey began with a development mandate. At the request of governments, AKFED established properties to help stimulate tourism and local economies. This approach means each hotel is deeply integrated with its surroundings, designed to reflect local culture and art. The company's operating philosophy focuses on creating local employment, sourcing from nearby suppliers, and launching community initiatives ranging from reforestation to healthcare programs. A significant part of Serena's corporate identity is its public listing. The company, operating as Tourism Promotion Services, is traded on the Nairobi Stock Exchange (NSE), making its financial performance and governance transparent. This structure allows for public investment while AKFED remains the majority shareholder, ensuring the development-focused mission continues. Under the leadership of figures like Global CEO Aziz Boolani, Serena has expanded its footprint to 35 properties across countries like Kenya, Tanzania, Pakistan, and Tajikistan. The strategy isn't just about growth, but about targeted impact, creating a network of hotels that not only offer premium hospitality but also serve as anchors for regional progress and cultural preservation.