Sequence

Sequence is a pioneering financial technology company that introduces a novel concept called a "financial router." This platform is designed to automate and optimize personal financial management by connecting various financial accounts such as checking, savings, brokerage, credit cards, and crypto wallets. The core feature of Sequence is its ability to use conditional logic, including IF statements, to create customized financial flows. This allows users to set specific conditions for how their money is managed, ensuring optimal cash flow and financial efficiency.

Sequence primarily serves individual consumers who are looking to streamline and enhance their financial management. The platform operates in the financial technology (fintech) market, which is known for leveraging technology to improve financial services. Unlike traditional banks, Sequence does not offer banking services directly but partners with Thread Bank, a Member FDIC, to provide these services.

The business model of Sequence revolves around offering a subscription-based service. Users can choose from different plans, which they can cancel or change at any time. The platform makes money through these subscription fees, providing users with continuous access to its financial automation tools and features.

One of the standout aspects of Sequence is its actionable interface. Users can not only view their financial data but also execute their financial strategies directly from the platform. This real-time capability is powered by integrations with thousands of financial institutions through Plaid's API, ensuring that users have up-to-date information and control over their finances.

In summary, Sequence is revolutionizing personal finance by offering a highly customizable, automated financial management tool that connects various financial accounts and uses conditional logic to optimize cash flow.

Keywords: financial router, automation, fintech, conditional logic, cash flow, personal finance, subscription service, Plaid API, Thread Bank, financial management.