Sentisis

Sentisis is a technology company specializing in Spanish-language social media listening and digital analytics. The firm's core business revolves around its proprietary Natural Language Processing (NLP) technology, which is specifically engineered to understand the nuances and variations of the Spanish language across different countries. This allows Sentisis to provide deep qualitative analysis of online conversations, moving beyond simple quantitative metrics. The company primarily serves agencies, brands, governments, and public institutions, helping them to understand customer sentiment, track brand reputation, measure campaign effectiveness, and identify market trends.

The company was founded by CEO Jorge Peñalva Zambrano, who holds a Master's of Science in Computer Science from IIT, Chicago, and both a Bachelor's and Master's in Computer and Electrical Engineering from UPM, Madrid. His background in NLP and Machine Learning is foundational to the company's technological focus. Sentisis offers a Software-as-a-Service (SaaS) platform that enables clients to transform social media noise into actionable insights. Its services are structured around social media listening, customer experience analysis, and review monitoring. The platform provides features such as trend evolution graphs, mention tracking, volume analysis, and demographic data, allowing clients to validate hypotheses with detailed metrics. By automatically classifying data with Artificial Intelligence, Sentisis provides real-time insights from sources like social media, surveys, emails, and news, helping businesses to anticipate customer needs and improve their products and services.

Sentisis has established itself as a significant player in the Spanish-speaking market, with offices in Madrid and Málaga, Spain, as well as Bogotá, Colombia, and Mexico City, Mexico. The company has successfully raised capital, including a notable $1.3 million funding round, to fuel its expansion in Spain, Latin America, and to enter the North American market. With a client roster that includes major names like Vodafone and ALDI, Sentisis has demonstrated its capability to deliver detailed and reliable listening analysis for large corporations. The platform's ability to categorize conversations by sentiment and theme with high precision is a key differentiator valued by its clients. In addition to the technology, the company provides a layer of human intelligence, with a team of analysts who help clients contextualize data and extract relevant information for strategic decision-making.

Keywords: social media analytics, natural language processing, Spanish language analysis, customer sentiment analysis, brand reputation management, social media listening, digital analytics, SaaS, customer experience, market intelligence, text analytics, conversation analysis, business intelligence, data analysis, trend identification, Jorge Peñalva, social media monitoring, qualitative data analysis, AI-powered insights, Spanish-speaking markets