SensusLabs

Sensus Labs has presented two distinct business models over its history. The initial iteration, founded in 2014 by Aviral Chandra, Nadeem Ansari, Matthew Pragasam, and Nagaraj C Shivaramaiah, focused on IoT-enabled indoor positioning technology. The Indian entity was established in 2014, followed by a US entity in 2016. This version of the company developed a sensor-based analytics platform to provide granular data on customer and employee movements within physical spaces, primarily targeting the retail sector. The technology offered features like indoor positioning with up to 30cm accuracy, turn-by-turn navigation, heatmaps, and location-based messaging. The business model was intended to be a SaaS venture, with revenue generated through licenses that would absorb the cost of the sensor hardware. This early version of Sensus Labs raised approximately $80.9K in funding over two rounds from investors including Globevestor and Global Incubation Services. However, according to PitchBook, this entity is now out of business as of January 2018.

A newer, unaffiliated entity also named SensusLabs now operates in the blockchain analytics sector with offices in Malaysia. This current company helps clients track, investigate, and recover cryptocurrency assets on the Bitcoin, Ethereum, and Tron blockchains. It utilizes a proprietary AI-powered analytics tool to monitor and report high-risk wallets and suspicious transactions in real-time. The service supports major cryptocurrencies and over 450,000 token contracts. Their process involves data mining from various crypto platforms and news outlets to label and validate digital assets, wallets, and transactions. They employ a classification model to categorize wallet behaviors and work with clients to fine-tune the analytics software for optimized investigations.

The original Sensus Labs was founded by Aviral Chandra, who served as CEO. The core team also included Tom Martell (COO), Daniel Lewis (Head of Product), and Farhan Naqvi (Head of Investments, Corporate Development). The idea evolved from Chandra's interest in providing indoor GPS solutions powered by smartphones. The current SensusLabs, focused on blockchain, was founded by individuals including Matthew Pragasam and Nagaraj C Shivaramaiah, who were also involved in the original company, and is based in Kuala Lumpur. Another website mentions a Sensus InVista, with a founder named Ethan, which describes Sensus Labs as a testbed for experimental projects, but the connection to the other entities is unclear.

Keywords: blockchain analytics, cryptocurrency investigation, crypto asset recovery, indoor positioning, IoT analytics, retail technology, location-based services, asset tracking, SaaS, venture capital, AI analytics, data mining, high-risk wallet detection, suspicious transaction monitoring, Bitcoin, Ethereum, Tron, ERC20, TRC20, indoor navigation