Sensoria Fitness

Sensoria Fitness, founded in 2010 by former Microsoft executives Davide Vigano, Maurizio Macagno, and Mario Esposito, develops and manufactures smart garment technology. The company, operating under Heapsylon LLC, is headquartered in Redmond, Washington. Its core products are designed to monitor, track, and provide real-time feedback on physical activities, primarily for runners and patients undergoing physical therapy.

The product line includes Sensoria Core, a microelectronics device that snaps into its apparel, and a range of sensor-infused garments such as smart socks, t-shirts, and sports bras. These products are equipped with textile sensors that capture data on metrics like cadence, foot landing, and impact forces. This information is transmitted to the Sensoria Run mobile application, which uses an AI-powered coach named Mara to deliver real-time audio and visual feedback to the user, aiming to improve performance and reduce the risk of injury. The system also tracks common activity metrics like steps, speed, and distance.

Sensoria's business model encompasses both direct-to-consumer sales and partnerships with other companies through its Sensoria Developer Kit, allowing third parties to integrate its technology into their own products. The company serves individual athletes, fitness enthusiasts, and healthcare partners who use the technology for remote patient monitoring and rehabilitation.

Keywords: smart garments, wearable technology, artificial intelligence, running analytics, smart footwear, fitness tracking, real-time feedback, injury prevention, remote patient monitoring, sports technology