SenseData

SenseData, founded in São Paulo, Brazil, in 2016, operates as a Customer Success management platform. The founding team includes Mateus Pestana as CEO, Guilherme Pellegrino as CCO, Paulo Souza as CTO, and Renan Zanelatto as CPO. Pestana, a recognized strategist in the Customer Success field, has been deeply involved in the subject, delivering numerous talks and workshops, which shaped the company's direction. The company's establishment was pivotal in popularizing the Customer Success discipline within Brazil.

The firm was acquired by Zenvia, a Latin American SaaS company, in a deal announced in November 2021. Following the acquisition, Mateus Pestana continued to lead the SenseData operation. Prior to this, the company had participated in the Google for Startups accelerator program.

SenseData provides a SaaS platform designed for businesses with recurring revenue models and long-term client relationships. It targets a wide range of industries including finance, retail, education, and technology, serving notable clients like Unilever, Ambev, and Mercado Livre. The business model is centered on subscriptions to its platform, which helps companies to reduce churn, increase customer lifetime value, and identify expansion opportunities.

The platform's core function is to consolidate and analyze large volumes of customer data from various sources to create a unified, 360-degree view of each client. It integrates with over 200 tools, including ERPs and e-commerce platforms, to centralize information that is often dispersed across different departments. Key features include a customizable rules engine for automating processes, client onboarding management, and creating personalized customer journeys. The system generates specific indicators and KPIs, allowing businesses to proactively manage customer relationships by anticipating risks and identifying opportunities through data-driven insights. This enables clients to automate a variety of actions, such as communication workflows, satisfaction surveys, and engagement monitoring.

Keywords: Customer Success management, SaaS platform, data integration, customer journey, churn reduction, customer retention, 360-degree customer view, recurring revenue, client onboarding, automated workflows, customer health score, data analytics, B2B software, customer experience, Zenvia, Mateus Pestana, predictive churn analysis, customer lifecycle management, customer data platform, Brazilian startup, tech industry, client engagement