Sensbeat Limited

Sensbeat Limited was a Hong Kong-based technology firm founded in 2013 by Ben Chan, Conrad Lo, and Leo Yeung, who launched the venture while they were students at the Hong Kong University of Science and Technology. The company operated in the social media space, targeting a niche market of users looking to express themselves by combining music and images.

The firm's core product was a mobile application, available for both iOS and Android, which enabled users to select a photo, pair it with a song clip from the iTunes library, and add text to encapsulate a specific mood or moment. This platform was designed for sharing these creations with friends and followers within the app's network, positioning itself as a tool for emotional expression rather than music discovery. The initial user base was primarily university students in Hong Kong.

Sensbeat's business strategy was centered on achieving user growth before implementing a monetization model. The company secured a total of $1 million in seed funding across two rounds to fuel its expansion and product development efforts. The first round of $500,000 came from Big Bloom in October 2014, followed by a second $500,000 investment from Heungkong Group in January 2015. As part of its growth strategy, the team also participated in the Plug and Play Accelerator program in Silicon Valley to gain mentorship and industry connections. Despite these efforts, the company ultimately ceased operations and is now considered deadpooled.

Keywords: music social sharing, photo music app, mood sharing network, student startup Hong Kong, Plug and Play accelerator, Heungkong Group investment, Big Bloom investment, social music platform, iTunes API integration, mobile social application, emotional expression app, deadpooled startup, Ben Chan, Conrad Lo, Leo Yeung, Hong Kong University of Science and Technology