Sendbloom

Sendbloom was a San Francisco-based company founded in 2013 that developed a sales automation platform. The firm was acquired by LinkedIn, although the specific date and financial details of the acquisition have not been publicly disclosed. The company originated from the Plug and Play accelerator program and secured seed funding from a variety of investors including SV Angel, Founders Fund, and Slow Ventures.

The core of Sendbloom's business was a data-driven platform designed to assist inside sales representatives and sales development reps (SDRs). It focused on automating outbound sales processes, allowing users to create and manage highly targeted and personalized email campaigns. The platform's objective was to streamline prospecting, segmentation, and nurturing of target accounts, thereby enabling sales teams to enhance response rates and generate more qualified leads. Revenue was likely generated through a subscription-based model, typical for SaaS companies in the sales automation sector, and the company had a referral program that offered a bonus based on a new client's annual contract value.

Sendbloom's product offered a suite of features aimed at making sales outreach more efficient and effective. These included customizable templates, message scheduling, automated follow-ups, and real-time analytics and insights. A notable feature was the ability to incorporate personalized video messages into outreach campaigns. The platform integrated with other key sales tools, most significantly Salesforce, featuring a sidebar for managing tasks directly within the CRM. Before its acquisition, Sendbloom also became an integration partner for LinkedIn's Sales Navigator Application Platform (SNAP), which allowed for the embedding of LinkedIn insights throughout the sales process.

Keywords: sales automation, lead generation, outbound sales, email campaigns, sales development, prospecting automation, sales engagement, B2B sales, account-based marketing, sales intelligence, lead nurturing, Salesforce integration, sales analytics, personalized marketing, video messaging, sales productivity, CRM integration, inside sales tools, LinkedIn Sales Navigator