Send Me a Sample

Send Me a Sample is a digital platform that facilitates product sampling for brands, allowing consumers to request free samples primarily through voice assistants like Amazon Alexa. Founded in 2018 by Will Glynn-Jones, the company aims to modernize the traditional sampling industry by providing a targeted, measurable, and data-driven approach for brands to connect with consumers.

The service operates as a B2B platform where brands pay to have their products featured. These brands can then integrate sampling opportunities directly into their existing marketing channels, including social media platforms like Meta and TikTok, as well as through QR codes and chatbots. For consumers, the service is entirely free. They create an account and can then request available samples by voice command or through the Alexa app. This model allows brands to gain first-party data and insights into consumer behavior, with reported conversion rates of up to 32% of users going on to purchase the product after sampling. The company reports that 52% of its business comes from repeat customers.

The platform turns any media channel into a sampling opportunity, enabling brands to reach specific audiences and drive product trials. Consumers benefit by trying products tailored to their interests in their own homes. The company has expanded its operations globally, with a presence in markets including the UK, US, Canada, Italy, and Germany. Send Me a Sample has worked with a wide range of brands across various categories, delivering samples nationwide.

Keywords: product sampling, voice assistant marketing, consumer engagement, brand marketing, first-party data, customer acquisition, digital sampling, CPG marketing, in-home sampling, Amazon Alexa skill, trial marketing, lead generation, consumer insights, direct-to-consumer sampling, marketing technology, brand activation, conversion rate optimization, data-driven marketing, global sampling, mobile marketing