Selling Simplified

Selling Simplified Group, established in 2011 by Michael Whife and Jag Sidhu, operates as a B2B marketing and demand generation company. Headquartered in Denver, Colorado, the firm has expanded its global footprint with offices across North America, Europe, and the Asia-Pacific region. The company's core business revolves around providing lead generation services to B2B marketers, leveraging a proprietary database of business contacts.

Their primary offering, the Visionayr platform, is an all-in-one solution designed to help clients connect with potential buyers and generate sales leads. This is achieved through a multi-channel approach that includes content marketing, data enrichment, and targeted advertising. The business model is centered on selling marketing campaigns and lead generation programs to a client base that spans various industries, with a notable presence in the technology sector. Clients can utilize the company's data and tools to identify and engage with prospects who have shown interest in specific products or services, thereby aiming to shorten the sales cycle.

In a significant move to enhance its capabilities, Selling Simplified was acquired by Moody's Corporation in March 2022. This acquisition integrated Selling Simplified into Moody's Analytics division, combining its demand generation expertise with Moody's extensive data and analytical resources. The strategic intent behind this merger was to create a more comprehensive offering for B2B marketers, blending lead generation with deeper market intelligence.

Keywords: B2B marketing, demand generation, lead generation, data enrichment, content marketing, marketing intelligence, sales leads, Moody's Analytics, B2B data, MarTech