Sellerworx
Products and services for retailers and merchants.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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Sellerworx Online Services Private Limited operates as a software solutions company providing a SaaS-based order fulfillment and multichannel sales platform for the e-commerce sector. Founded in Bangalore, India, in 2014, the company was established by Venkat Potluri, Ganesamurthy G, and Chandramouli K. The founding team brought significant industry experience; Potluri and Ganesamurthy previously managed the marketplace business at Indian e-commerce giant Flipkart, while Chandramouli had been part of the technology teams at Amazon and redBus.
The firm's business model is centered on providing a web-based platform and complementary business services that enable retailers, brands, and merchants to manage and synchronize their operations across various online marketplaces like Amazon and Flipkart. The core software helps clients handle inventory management, pricing, and order fulfillment across these different sales channels from a single interface. A key product, Priceworx, was a dynamic pricing engine designed to help merchants competitively price products to win the 'buy box' on marketplaces. Revenue was generated through this SaaS platform and associated services aimed at simplifying online commerce for businesses that may not be tech-savvy.
In February 2015, Sellerworx secured $1 million in a seed funding round led by Axilor Ventures, an incubator started by the co-founders of Infosys. This investment marked a significant milestone, allowing the company to scale its operations. By December 2015, the platform had grown to serve over 500 customers. In a strategic move to enhance its omnichannel product offerings, Capillary Technologies acquired Sellerworx in October 2016 for an undisclosed amount. The acquisition was part of Capillary's strategy to integrate solutions for retailers managing both online and offline operations, with plans to merge the Sellerworx platform into its existing suite of products.
Keywords: e-commerce enablement, multichannel sales platform, SaaS order fulfillment, marketplace management, inventory management software, dynamic pricing engine, online seller tools, retail technology, e-commerce automation, Flipkart marketplace, Amazon sellers, omnichannel retail, Capillary Technologies, Axilor Ventures, Venkat Potluri, Bangalore startup, e-commerce India, seller services, order management system, value chain optimization