Self.inc is a fintech startup that specializes in helping individuals build or rebuild their credit scores. The company operates primarily online and through its mobile app, making it accessible to a wide range of clients, including those who may not have access to traditional banking services. Self.inc serves individuals who are new to credit, those who have poor credit scores, and anyone looking to improve their financial standing.

The market Self.inc operates in is the personal finance and credit-building sector. This market is growing as more people seek ways to improve their credit scores to qualify for loans, mortgages, and other financial products. Self.inc differentiates itself from traditional credit unions by offering its services entirely online, which appeals to tech-savvy consumers and those who prefer managing their finances digitally.

Self.inc's business model revolves around Credit Builder Loans and the Self Credit Card. A Credit Builder Loan is a small loan that is held in a certificate of deposit (CD) while the borrower makes monthly payments. These payments are reported to all three major credit bureaus, helping to establish a positive payment history. Once the loan is paid off, the borrower gains access to the money in the CD, effectively turning their loan payments into savings. The Self Credit Card works similarly, requiring an upfront deposit and reporting monthly payments to credit bureaus.

The company makes money through fees associated with its Credit Builder Loans and Self Credit Card. These fees include administrative fees, interest on the loans, and charges for late payments. By providing a service that helps individuals improve their credit scores, Self.inc creates a win-win situation: clients build credit and savings, while the company earns revenue from the services provided.

Keywords: fintech, credit-building, online service, mobile app, Credit Builder Loan, Self Credit Card, personal finance, credit score improvement, secure payments, financial inclusion.