Selectionnist

Selectionnist operates at the intersection of media and e-commerce, offering a platform designed to bridge the gap between content consumption and product purchase. The company was founded in 2014 by Tatiana Jama and Lara Rouyres, two serial entrepreneurs with a background in law who previously founded and sold Dealissime to Living Social. Their journey as lawyers who transitioned into the tech world began after meeting and discovering a shared ambition for entrepreneurship. This venture stemmed from their personal realization, and a supporting study showing 74% of female magazine readers struggle to find products they see in print, that a significant friction point existed for consumers wanting to purchase items featured in magazines.

The core of Selectionnist's business is a service that allows users to find and buy products they have seen featured in print and digital media. Initially launched with partnerships with 16 major publications like Vogue, Elle, and Glamour, the platform aggregates products from these sources, making them searchable and shoppable. The business model centers on facilitating the transaction between the reader and the retailer, likely earning a commission on sales generated through the platform. The platform serves consumers who are influenced by media curation and brands that want a clearer return on investment from their press appearances. Over time, the company has incorporated visual recognition technology to enhance its service, allowing users to easily identify products.

Selectionnist's product is an application and website that functions as a search engine for items curated by fashion and lifestyle media. Users can input the product, brand, or magazine to locate specific items. The platform boasted a database of nearly 50,000 products from over thirty publications shortly after its launch, indicating a rapid aggregation of content. The service's main benefit is converting purchasing intent, sparked by editorial content, into a direct sale, thereby solving a problem for both the consumer and the advertiser. A significant milestone for the company was securing $2.12 million in a seed funding round on March 13, 2015, from Elaia, which has been its primary institutional investor.

Keywords: media commerce, content to commerce, shoppable content, fashion technology, retail technology, visual search, product discovery, magazine ecommerce, affiliate marketing, Tatiana Jama, Lara Rouyres, Dealissime alumni, French tech, digital media, consumer technology, ecommerce platform, press-to-purchase, editorial commerce, online shopping, fashion discovery