Segmentify
AI-powered omnichannel personalization for e-commerce retailers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor investor investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor | €0.0 Valuation: €0.0 0.6x EV/Revenue | round | |
| investor | €0.0 Valuation: €0.0 0.6x EV/Revenue | round | |
* | $3.5m | Early VC | |
| Total Funding | 000k | ||
| USD | 2019 | 2020 | 2021 | 2022 | 2023 |
|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 38 % | 290 % | 1 % | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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Segmentify is a customer engagement and personalization platform designed for e-commerce businesses to enhance conversion rates and customer lifetime value. The company was co-founded in 2015 by Murat Soysal and Ergin Eroğlu. The initial idea stemmed from Soysal's PhD studies in machine learning and Eroğlu's firsthand experience with the challenges of high customer acquisition costs and low conversion rates from a previous online retail venture.
The platform utilizes machine learning and AI to track and analyze individual visitor behavior in real-time, enabling online stores to deliver personalized experiences across multiple channels. Its core product suite includes personalized product recommendations, personalized search and discovery, behavioral targeting, and cross-channel marketing through push notifications and email. Segmentify aims to provide a unique shopping journey for each visitor by presenting the most relevant products and promotions, thereby increasing engagement and average order value. The platform offers features such as real-time analytics, A/B testing, customer segmentation, and cart abandonment solutions.
Serving industries like fashion, electronics, beauty, and home decor, Segmentify operates on a SaaS business model, with revenue generated through monthly subscriptions. The company reports easy integration with client websites, typically requiring just two lines of code to go live. After incorporation in July 2015, Segmentify secured its first customers, including Turkish online retail giant N11, and joined the Startupbootcamp Accelerator Program. The firm has since expanded internationally, opening offices in London, Paris, and Berlin. It has secured a total of $8M in funding over several seed rounds from investors including ACT Venture Partners, Esor Investments, Koc Holding, and Sabancı Ventures.
Keywords: e-commerce personalization, customer engagement platform, machine learning, conversion rate optimization, personalized recommendations, real-time analytics, behavioral targeting, personalized search, customer segmentation, omnichannel marketing, cart abandonment, A/B testing, cross-channel marketing, SaaS, push notifications, product discovery, up-selling, cross-selling, customer lifetime value, average order value