Segari

Segari is an e-grocery platform operating in Indonesia, established in 2020 by co-founders Yosua Setiawan (CEO), Farand Anugerah (COO), and Farandy Ramadhana (CTO). The founding team combines extensive experience from prominent tech and consulting firms; Setiawan previously worked at Boston Consulting Group and Traveloka, Anugerah at Grab, and Ramadhana at Amazon and Google. Ramadhana's interest in hydroponics and a desire to contribute to Indonesia's agricultural sector was a motivating factor behind the company's creation.

The company has demonstrated significant growth, raising a total of $39.5 million over three funding rounds, including a $16 million Series A in September 2021 and a $23.5 million Series B in September 2023. Investors include Go-Ventures, Beenext, AC Ventures, and major Indonesian corporations like Alfamart and Gunung Sewu Group.

Segari's business model is focused on streamlining the complex agricultural supply chain in Indonesia. It operates an online platform, via a website and mobile app, where consumers can purchase a wide range of groceries, including fresh fruits, vegetables, meat, and staples. The company sources produce directly from farmers in regions like Java and Sumatra, aiming to provide fresher products at lower costs by reducing the number of intermediaries. A key feature of its operational strategy is a 15-hour farm-to-table delivery promise.

To manage logistics and customer acquisition, Segari employs a social commerce strategy that utilizes a network of agents for last-mile delivery and community-based marketing. This agent-led model, combined with decentralized warehouses, helps to lower customer acquisition costs and improve delivery efficiency. Revenue is primarily generated from the sale of grocery products through its platform.

Keywords: e-grocery, agritech, social commerce, supply chain logistics, fresh produce, Indonesian market, direct-to-consumer, last-mile delivery, venture capital, online marketplace