Sega Sammy Creation

Sega Sammy Creation

Gaming equipment and software for casino operators.

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Sega Sammy Creation Inc., a subsidiary of the Japanese multinational holding company Sega Sammy Holdings, specializes in the development, manufacturing, and sales of gaming equipment for the global casino industry. The company was established in June 2013, with its headquarters in Yokohama, Japan, and has since expanded its presence with a US-based subsidiary, Sega Sammy Creation USA, located in Nevada.

The firm's core business revolves around producing slot cabinets and gaming software. Its product lineup includes titles like the Fa-Fa-Fa series, Dragons Foo, and Winning Cash, designed to engage casino patrons. The company has also developed innovative slot cabinets such as the Genesis Crest™ 43J and the Genesis Star™ series, which feature high-definition displays and ergonomic designs to enhance the player experience.

Sega Sammy Creation serves licensed casino operators in major gaming markets, including North America and Asia. The company generates revenue through the sale and leasing of its gaming machines and software titles to these casino establishments. Leveraging the extensive entertainment and technological background of its parent company, Sega Sammy Holdings, the company aims to deliver high-quality and engaging products to the regulated gaming market.

Keywords: casino gaming equipment, slot machine manufacturing, gaming software development, casino technology, electronic gaming machines, land-based gaming, gaming hardware, casino content, gaming cabinets, B2B gaming

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ACQUISITION by Sega Sammy Creation Nov 2023