SEEN
A haircare brand that emphasizes the connection between healthy hair and skin, offering patented, non-comedogenic formulas that are safe for sensitive skin.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $9.0m | Series A | |
| Total Funding | 000k | ||
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SEEN operates within the personal care sector, specifically targeting the intersection of the haircare and skincare markets with its line of dermatologist-developed products. The company was co-founded by Dr. Iris Rubin, a Harvard-trained dermatologist, and Gregory Maged, who serves as CEO. The venture originated from Dr. Rubin's personal experience with acne breakouts, which she traced back to ingredients in her hair products. This realization sparked a four-year research and development phase to create hair formulations that deliver salon-quality results without compromising skin health.
Launched in 2019, SEEN's core business revolves around the "skinification" of hair care. Its products are clinically proven to be non-comedogenic (won't clog pores) and non-irritating, making them suitable for consumers with sensitive, acne-prone, and eczema-prone skin. The company's fragrance-free line has earned the National Eczema Association's Seal of Acceptance. This focus addresses a significant market gap, catering to the large population of adults with sensitive skin concerns. The product portfolio, which started with three core items, has expanded to a full range of shampoos, conditioners, styling products, and treatments.
The company's business model is a direct-to-consumer (DTC) and retail hybrid. Revenue is generated through sales on its own e-commerce site, helloseen.com, as well as through major retail partners including Ulta Beauty, Amazon, Dermstore, and SkinStore. A key pillar of its strategy involves professional outreach; SEEN plans to scale its sampling program to 10,000 dermatology practices in 2025 to drive adoption and recommendations from skin health experts. The company has demonstrated strong growth, reporting 100% compounded annual growth since its launch. In 2024, SEEN secured $9 million in Series A funding to fuel innovation, expand its retail footprint, and scale its professional sampling programs. Investors include notable figures and firms such as Mitch Rales, Sator Grove Holdings, and George Mrkonic, a board director at Ulta Beauty.
Keywords: dermatologist-developed haircare, skinification of hair, non-comedogenic hair products, sensitive skin haircare, acne-safe hair products, eczema-safe haircare, Dr. Iris Rubin, clean beauty, science-backed haircare, professional haircare, Ulta Beauty, direct-to-consumer beauty, hair wellness, scalp health, fragrance-free hair products, clinically tested beauty, luxury haircare, beauty startup, cosmetic dermatology, personal care manufacturing