Seen

Seen.co operates as a personalized video platform that assists brands with customer engagement. The company provides services that turn customer relationship management (CRM) data into individualized videos at scale, aiming to increase conversion rates, time spent with the brand, and overall engagement. Their process involves collecting trigger and personalization points from a client's CRM data, combining that data with video footage in the cloud, and then distributing unique, tailored videos to each customer.

The platform is utilized by a variety of industries, including automotive, charity, e-commerce, finance, fitness, hospitality, and retail. Case studies show its application in campaigns for customer onboarding, loyalty programs, and converting leads into regular donors for organizations like Amnesty International and Sysco. For instance, the technology has been used to create personalized "year in review" videos for loyalty program members and pre-arrival videos for hotel guests to reduce cancellations. Clients have included brands such as WWF, Ving, Circle K, and Coop.

The initial information provided about Seen.co described a company that reconstructs events from social data on the real-time web. However, current information points to a focus on personalized video marketing solutions. It is important to note that the domain seen.co is also associated with Seen Opticians, a premium eyewear retailer in Manchester, which was founded in 2005.

Keywords: personalized video marketing, customer engagement platform, CRM data integration, data-driven video, video personalization, customer onboarding videos, loyalty program videos, video marketing automation, customer retention, targeted video campaigns, B2B marketing technology, customer experience, marketing automation, lead conversion, digital marketing, brand engagement