Seekingsimple

SeekingSimple Inc., a FoodTech company founded in 2018, operates a nutritional information platform designed to assist consumers in making informed food choices. The company was co-founded by Clay Young, who also serves as the CEO. His experience includes co-founding ProClarity, a business analytics company acquired by Microsoft in 2006, where he gained insights into healthcare analytics and consumer purchasing behavior.

The company's core offering is the "Digital Pantry Makeover," a software that helps shoppers identify and make purchasing decisions based on product ingredients. Users can scan product labels while shopping, and the application identifies ingredients to avoid, suggesting healthier alternatives available in the same local store. The platform's database contains ingredient and nutritional information for a vast number of food products sold in the United States and maps this information to the inventory of local grocery stores. The service provides personalized recommendations, tips, and coaching to support users in improving their food choices and overall health. This approach focuses on changing the food products a household buys rather than altering individual eating behaviors.

SeekingSimple's business model is primarily business-to-business, targeting organizations with a vested interest in the health of their populations. Initial clients include companies that self-insure their employees. The company also plans to partner with healthcare providers and large national or regional grocery stores. Revenue is generated by providing these organizations with access to the platform for their members or employees. The company ensures that its recommendations are free from commercial influence or advertising.

Headquartered in Eagle, Idaho, SeekingSimple operates on a virtual business model. The company has secured funding through several rounds, including Angel investments in 2018 and 2019, a Seed round in 2022 led by Capital Eleven, and a Later Stage VC round in early 2024.

Keywords: nutritional information platform, FoodTech, healthy food choices, ingredient analysis, grocery shopping technology, Digital Pantry Makeover, corporate wellness, health and wellness, food-as-medicine, B2B health solutions, employee wellness programs, healthcare providers, grocery retail technology, processed food alternatives, dietary restrictions, personalized nutrition, food data, grocery inventory mapping, nutritional therapy, health coaching