Seed Digital

Seed Digital offers a hub of digital solutions designed to enhance performance in the physical retail sector by providing in-depth analysis of in-store customer traffic and behavior. The company was founded in 2013 by Francisco Forbes and Sidnei Raulino, who currently serves as CEO. The idea emerged when the founders identified a need to bring the same level of data intelligence available to online stores to the physical retail environment.

The company's platform utilizes sensors and AI-powered cameras to monitor metrics such as people and car counts, customer profiles, and consumer behavior in promotional areas. This technology delivers graphical data and key performance indicators like sales conversion rates and ROI, enabling retailers to understand customer profiles and optimize store layouts and marketing campaigns. The high-end solution aims for over 99% accuracy by using 3D cameras and AI to differentiate between customers and staff and to identify individuals versus groups.

Headquartered in Pinheiros, Brazil, Seed Digital primarily serves retail groups and shopping centers. The business model involves selling the planning, implementation, and ongoing support of its solutions, including consulting services. In 2015, the company secured a Series A funding round of $3.53 million from investors including RIGI Ventures, Unique Partners, and Iporanga Ventures.

Keywords: retail analytics, in-store traffic, consumer behavior, people counting, sales conversion, store optimization, retail technology, customer flow analysis, physical retail, data analytics, business intelligence, retail KPIs, shopper insights, marketing effectiveness