Seed

In 2007, a new company called Seed emerged with a distinct vision rooted in Scandinavian design principles. Partnering with renowned Danish designer Knud Holscher, Seed set out to solve a common parental frustration: the bulky, hard-to-store stroller. The company, headquartered in Munich, Germany, focused on creating high-end baby carriages that blended minimalist aesthetics with clever engineering. The core innovation was a lightweight aluminum and magnesium frame that allowed their strollers, like the Papilio model, to fold down to a remarkable 22 centimeters. This exceptionally flat profile meant it could fit into the trunk of even small city cars, a significant advantage for urban families. Seed wasn't just about function; the design was a key part of the product's identity, offering a premium alternative in the baby gear market. The company's unique approach to design and functionality caught the eye of a major industry player. In a significant milestone for the brand, Seed was acquired by Britax Römer Kindersicherheit, a global leader in child safety products. This acquisition validated Seed's design-first strategy and provided a path to wider distribution, embedding its legacy of Danish-inspired innovation within a larger portfolio.